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Privacy Policy

Last updated: December 2024

1. Introduction

Road Evolution ("we," "our," or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, process, and protect your personal information when you visit our website or use our services.

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller

Road Evolution is the data controller responsible for your personal data. Our contact details are:

  • Address: 47 Industrial Estate Road, Coventry, West Midlands, CV2 2ST, United Kingdom
  • Email: [email protected]
  • Phone: +44 24 7643 8291

3. Information We Collect

3.1 Personal Information

We may collect the following personal information:

  • Name and contact details (email, phone number, address)
  • Vehicle information (make, model, year)
  • Service preferences and requirements
  • Payment information (processed securely through third-party providers)
  • Communication records and correspondence

3.2 Technical Information

We automatically collect certain technical information:

  • IP addresses and browser information
  • Website usage data and analytics
  • Cookie data (with your consent)
  • Device and connection information

4. How We Use Your Information

We process your personal data for the following purposes:

  • Providing our car accessory and installation services
  • Processing orders and managing customer accounts
  • Communicating about services, appointments, and support
  • Sending newsletters and marketing communications (with consent)
  • Improving our website and services
  • Complying with legal obligations
  • Protecting against fraud and security threats

5. Legal Basis for Processing

We process your personal data based on:

  • Contract: To fulfill service agreements and orders
  • Consent: For marketing communications and non-essential cookies
  • Legitimate Interests: For business operations, fraud prevention, and website improvement
  • Legal Obligation: To comply with tax, accounting, and other legal requirements

6. Data Sharing and Disclosure

We may share your personal data with:

  • Service providers and suppliers who assist in delivering our services
  • Payment processors for secure transaction handling
  • Professional advisors (lawyers, accountants, auditors)
  • Regulatory authorities when required by law
  • Emergency services if necessary for safety reasons

We do not sell or rent your personal data to third parties for marketing purposes.

7. International Transfers

We primarily process data within the UK. If we transfer data internationally, we ensure appropriate safeguards are in place, including:

  • Adequacy decisions by the UK government
  • Standard contractual clauses approved by the UK authorities
  • Binding corporate rules or certification schemes

8. Data Retention

We retain personal data only as long as necessary:

  • Customer records: 7 years after last service (for warranty and tax purposes)
  • Marketing data: Until consent is withdrawn or account is closed
  • Website analytics: 26 months maximum
  • Communication records: 3 years for customer service purposes

9. Your Rights

Under UK GDPR, you have the following rights:

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate or incomplete data
  • Erasure: Request deletion of your personal data
  • Restriction: Limit how we process your data
  • Portability: Receive your data in a structured format
  • Objection: Object to processing based on legitimate interests
  • Withdraw Consent: For processing based on consent

To exercise these rights, contact us at [email protected].

10. Cookies and Tracking

We use cookies to improve your browsing experience. Our Cookie Policy provides detailed information about:

  • Types of cookies we use
  • How to manage cookie preferences
  • Third-party cookies and analytics

You can manage your cookie preferences through our cookie banner or browser settings.

11. Security Measures

We implement appropriate technical and organizational measures to protect your data:

  • Encryption for data transmission and storage
  • Access controls and user authentication
  • Regular security assessments and updates
  • Staff training on data protection
  • Incident response procedures

12. Children's Privacy

Our services are not directed at children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us immediately.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

  • Posting the updated policy on our website
  • Sending email notifications to registered users
  • Displaying prominent notices on our website

14. Complaints

If you have concerns about how we handle your personal data, you can:

  • Contact us directly at [email protected]
  • Lodge a complaint with the Information Commissioner's Office (ICO)
  • ICO Website: www.ico.org.uk
  • ICO Helpline: 0303 123 1113

15. Contact Information

For any privacy-related questions or to exercise your rights, contact us:

  • Email: [email protected]
  • Phone: +44 24 7643 8291
  • Address: 47 Industrial Estate Road, Coventry, West Midlands, CV2 2ST, United Kingdom
Road Evolution

Transforming vehicles across the UK with premium accessories and professional installation services.

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