1. What Are Cookies?
Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and enabling certain functionality.
Similar technologies include web beacons, pixels, and local storage, which serve similar purposes.
2. How We Use Cookies
Road Evolution uses cookies to:
- Remember your preferences and settings
- Analyze website traffic and user behavior
- Improve website functionality and performance
- Provide personalized content and experiences
- Enable social media integration
- Support our marketing and advertising efforts
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly and cannot be disabled:
- Session management cookies
- Security and authentication cookies
- Cookie consent preference cookies
- Load balancing cookies
3.2 Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website:
- Google Analytics cookies for traffic analysis
- Page performance monitoring cookies
- Error tracking and debugging cookies
- A/B testing cookies
3.3 Functional Cookies
These cookies enhance your experience by remembering your choices:
- Language and region preferences
- Font size and accessibility settings
- Form input memory
- Customer preference settings
3.4 Marketing and Advertising Cookies
These cookies are used to deliver relevant advertisements and track marketing campaigns:
- Social media integration cookies
- Advertising targeting cookies
- Conversion tracking cookies
- Remarketing cookies
4. Third-Party Cookies
We may use third-party services that set their own cookies:
4.1 Google Services
- Google Analytics: Website traffic analysis
- Google Ads: Advertising and conversion tracking
- Google Maps: Location services and mapping
4.2 Social Media Platforms
- Facebook: Social sharing and advertising
- Instagram: Content integration
- Twitter: Social sharing features
- YouTube: Video content embedding
4.3 Other Third Parties
- Payment processors for secure transactions
- Customer service chat platforms
- Email marketing services
- Security and fraud prevention services
5. Cookie Duration
Cookies may be either:
- Session Cookies: Deleted when you close your browser
- Persistent Cookies: Remain on your device for a set period or until manually deleted
Typical Cookie Lifespans:
- Strictly necessary cookies: Session or up to 1 year
- Analytics cookies: Up to 2 years
- Functional cookies: Up to 1 year
- Marketing cookies: Up to 2 years
6. Managing Your Cookie Preferences
6.1 Cookie Banner
When you first visit our website, you'll see a cookie banner allowing you to:
- Accept all cookies
- Accept only necessary cookies
- Customize your cookie preferences
6.2 Browser Settings
You can control cookies through your browser settings:
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
- Edge: Settings > Cookies and site permissions
6.3 Opt-Out Tools
You can opt out of certain advertising cookies through:
- Google Ads Settings: adssettings.google.com
- Facebook Ad Preferences: facebook.com/ads/preferences
- Industry opt-out tools: youronlinechoices.eu
7. Impact of Disabling Cookies
Disabling certain cookies may affect your experience:
- Strictly Necessary: Website may not function properly
- Performance: We cannot analyze and improve the website
- Functional: You may need to re-enter preferences each visit
- Marketing: You may see less relevant advertisements
8. Cookie Security
We implement security measures to protect cookie data:
- Secure transmission using HTTPS
- HttpOnly flags to prevent script access where appropriate
- SameSite attributes to prevent cross-site request forgery
- Regular security audits and updates
9. Children's Privacy
Our website is not directed at children under 16. We do not knowingly collect cookie data from children. Parents should monitor their children's internet usage and manage cookie settings appropriately.
10. International Transfers
Some cookies may transfer data to countries outside the UK/EU. We ensure appropriate safeguards are in place for such transfers, including:
- Adequacy decisions by UK/EU authorities
- Standard contractual clauses
- Binding corporate rules
- Certification schemes
11. Updates to This Policy
We may update this Cookie Policy to reflect changes in our practices or legal requirements. Updates will be posted on our website with a revised date.
Significant changes will be communicated through:
- Website notifications
- Email to registered users
- Updated cookie banner
12. Legal Basis
Our use of cookies is based on:
- Consent: For non-essential cookies where required
- Legitimate Interests: For analytics and website improvement
- Contract: For cookies necessary to provide requested services
- Legal Obligation: For cookies required by law
13. Contact Us About Cookies
If you have questions about our use of cookies or want to exercise your rights:
- Email: [email protected]
- Phone: +44 24 7643 8291
- Address: 47 Industrial Estate Road, Coventry, West Midlands, CV2 2ST, United Kingdom
14. Data Protection Authority
You have the right to lodge a complaint with the Information Commissioner's Office (ICO) regarding our cookie practices:
- Website: www.ico.org.uk
- Phone: 0303 123 1113
- Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF